Lead Product Designer with 10+ years turning regulated, high-friction flows into revenue. Lifted application conversion from 51% to 79% at PayPal and 39% to 97% at Meta. I lead strategy through delivery and use AI to speed research, prototyping, and code.
Valderrama DesignFeb 2026 – Present
Independent Product Designer
- –Designed, built, and shipped an AI-powered activity reporting app for Sunshine Little House of Learning, a preschool, from research through working code. It automates real-time parent updates and end-of-day summaries and returns about 500 staff hours a year.
- –Independent practice focused on AI-assisted product design: strategy, interface design, prototyping, and design-to-code with Claude, ChatGPT, Figma AI, and Google Stitch.
Medical leave — fully recoveredSep 2025 – Feb 2026
Meta FinTechDec 2024 – Aug 2025
Staff Product Designer · Consultant
- –Led design strategy to cut checkout payment friction with credential sharing and autopay, using AI for research synthesis, product framing, and opportunity analysis. Grew incremental revenue 6.3% and stored-payment coverage 36%.
- –Redesigned the Monthly Invoicing application for ad billing with AI- and automation-driven steps to move advertisers off credit cards. Lifted conversion from 39% to 97% and cut card fees about 7.5% a year.
PayPalOct 2016 – Apr 2024
Lead Product Designer · FTE
- –Most senior designer on the credit team. Owned end-to-end design for merchant and consumer credit products in the US, UK, and Germany, from application to checkout, funding, and loan servicing.
- –Partnered with Checkout product, design, and engineering leads to place credit offers inside purchase flows. Simplified applications across six US and UK products, raising conversion from 51% to 79% and Pay in 4 monthly payment volume 67%.
- –Led all installment products in credit-averse Germany and monetized offerings that had earned no revenue. Grew Pay in 30 Days monthly payment volume 49% and PayPal Ratenzahlung annual incremental revenue 25%.
- –Mentored senior designers, unblocked stalled projects, and raised design quality through critique, shared patterns, and tighter product and engineering alignment.
Cisco SystemsFeb 2015 – Sep 2016
Senior UX Designer · Design Consultant
- –Led end-to-end design for Cisco's flagship mobile app. Modernized it to current accessibility and UI standards, raising user comprehension 43%.
- –Co-built a scalable UI component library and UX standards for Cisco's intranet, and advised departments twice weekly in the Cisco UE Clinic.
Nielsen Norman GroupMaster Certificate, Human Computer Interaction. Focus on AI-assisted design and product strategy for AI experiences
Academy of Art UniversityBachelor of Fine Arts, Graphic Design
De La Salle UniversityBachelor of Arts and Science, Business Marketing