Timothy Valderrama
Lead Product Designer
valderramadesign@gmail.com  ·  tim-ai-design.com  ·  San Mateo, CA

Lead Product Designer with 9+ years of experience simplifying complex digital products and turning friction into business growth. My certifications in AI-assisted design workflows and product strategy for designing AI experiences help me turn stakeholder requirements into user-centered concepts that accelerate alignment, sharpen product decisions, and drive measurable business outcomes.

Experience
Valderrama DesignFeb 2026 – Present
Principal Product Designer · Freelance
  • –Returned to full professional capacity after surgery and rehabilitation for a sports injury, using the transition period to deepen expertise in AI-assisted product design workflows across strategy, interface design, prototyping, and app development.
  • –Designed and developed an AI-powered preschool activity reporting app for Sunshine Little House of Learning, automating real-time parent updates and end-of-day summaries while saving the head teacher an estimated 480 hours annually.
Meta FinTechDec 2024 – Aug 2025
Product Designer V (Staff Product Designer) · Design Consultant
  • –Led design strategy to reduce checkout payment friction through credential sharing and autopay, increasing iRev by 6.3% and credential coverage by 36%.
  • –Designed solutions to reduce ad billing credit card costs by promoting Monthly Invoicing and optimizing the AI- and automation-driven application flow, targeting a lift in conversion from a 39% baseline to 97% and ~7.5% in projected annual savings in credit card fees.
PayPalOct 2016 – Apr 2024
Lead Product Designer · FTE
  • –Modernized PayPal's installment products (top leadership priority) by migrating to UI 4.0 and the Checkout Product System, lifting conversion to 208% of its baseline and driving a 67% increase in average monthly TPV for Pay in 4.
  • –Led design strategy and end-to-end implementation across all German products, driving a 14.92% increase in monthly TPV for PayPal Monthly Installments and 48.78% for Pay in 30 Days; directly contributed to promotion to Lead Designer for Global Installments.
  • –Provided mentorship and strategic guidance to senior designers, introducing scalable, data-informed solutions and process improvements to elevate team-wide design quality and maturity.
Cisco SystemsFeb 2015 – Sep 2016
Senior UX Designer · Design Consultant
  • –Drove end-to-end design for Cisco's premier mobile app, modernizing the experience with updated accessibility and UI standards and delivering a 43% increase in user comprehension.
  • –Partnered in developing a scalable UI component library and UX standards that standardized and improved Cisco's intranet navigation.
  • –Served as a UX advisor in the Cisco UE Clinic, delivering twice-weekly design guidance to departments seeking support for their web pages and applications.
Education
Nielsen Norman GroupMaster Certificate, Human Computer Interaction, AI assisted design and product strategy for AI experiences
Academy of Art UniversityBachelor of Fine Arts, Graphic Design
De La Salle UniversityBachelor of Arts and Science, Business Marketing