Lead Product Designer who solves complex product problems, simplifies systems, and delivers measurable results—accelerated by AI.
Selected work
Turning Credit Caution Into Customer Adoption
PayPal Credit Products for Germany
+48.78%
Pay in 30 Days monthly TPV
German shoppers hesitated to use credit that felt risky and rigid. I designed flexible PayPal products that preserved control—letting customers inspect purchases before paying or split larger costs into installments.
Reducing Friction
Optimizing Loan Application Flows
2.08×
Pay in 4 completion vs. baseline
PayPal’s installment products required a full application at every purchase. I streamlined the experience to strengthen conversion, repeat use, and adoption of a key revenue driver.
Designing Onboarding That Drives Adoption
Monthly Invoicing for Meta Ads
97%
Conversion, from a 39% baseline
Card failures pause high-value campaigns, while card processing costs Meta billions. I designed Monthly Invoicing onboarding to drive adoption, protect advertiser spend, and unlock significant annual savings.
Rapid App Innovation
Daily Reporting App for Teachers
524 hrs
Estimated annual time saved
A head teacher spent two hours daily assembling reports while parents waited for updates. I built an app that made reporting faster and parent updates timely.
Experiments
Less Portal. More Care.
Redesigning the Patient Portal
Patient portals should reduce stress, not add to it. I redesigned appointment discovery and booking to help sick, time-pressed patients reach care faster.
See the Signal. Seize the Opportunity.
Turning Marketplace Signals Into Action
Marketplace teams share data but need different signals. I designed role-specific dashboards to surface urgent issues and turn reporting into faster, focused action.
